All Lessons

All Communication Lessons

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our own necessities, but of their advantages

― Adam Smith, An Inquiry into the Nature & Causes of the Wealth of Nations, Vol 1